Aligning your social media strategy with SEO


With the widespread adoption of social media by everyone from your kids to your grandmother, a business that isn't using a platform such as LinkedIn, Facebook or Google+ is now at a disadvantage. A great place to connect with consumers and clients who want to be communicated with not advertised to, a social network gives you an opportunity to gain referrals and demonstrate your expertise to a wider audience than your website can reach.

The major search engines like Google now place more emphasis on links coming from social media sites than they have in the past, reasoning that if real people find your content relevant or useful, they will share it with their friends. A recent study of 7,000 New York Times articles by Jonah Berger of the Wharton School at UPenn and author of 'Contagious' showed that usefulness was important in the decision to share. “One reason people share is they want to pass along that useful content.”

screen shot of top Google search result for 'how to rank in google
Everyone is looking for better results in the search engines

Just like Google, your customers are looking for relevant, useful content and rely on recommendations and impartial reviews to help them evaluate the companies they choose to deal with. People tend to tune out advertising, preferring to do their own research and looking to friends for referrals. A lot of those referrals happen through social media sites like Facebook and LinkedIn. Actively establishing and maintaining a social presence is the best way to stay 'top of mind' with current and potential customers in today's marketplace. However, while many of the social media tools are available at no cost, learning to use them well to improve search rankings can take precious time away from your business.

But you don't have to do it alone - that's where poloDesign comes in. We can get you up and running on social media by setting up your business profiles and adding social sharing links to your website. We offer one-on-one and small group training, seminars, coaching and content creation. No time in your schedule to keep up with social media? We even offer full social media management services so you can focus on running your business. Let poloDesign take care of improving your search rankings by building or boosting your social media presence.

If you need help with your social media strategy, get in touch with us at .