Author Archives: Eric

Why Should Businesses Use Social Media?

Posted on April 25, 2013 by Eric

We’ve come a long way from the days when a local merchant (a pub owner, let’s say) would pay the Town Crier to walk the streets ringing his bell and urging folk to visit the Bull and Thistle for a … Continue reading →

Posted in Small Business, Social Media, Strategy | Tagged communications, facebook, marketing, SEO, social media, social media for business, twitter, using social media | 2 Comments

Don’t just say Happy New Year, PLAN it!

Posted on January 2, 2013 by Eric

Welcome to 2013. As always, the beginning of a new year offers us, both in our personal and business lives, a time for reflection. Many of us take time to review our goals and discuss opportunities for growth and renewal … Continue reading →

Posted in Goal-setting, Small Business | Tagged brainstorming, goals, planning | Leave a comment

Email? That’s Right, Still One of the Best Ways to Connect.

Posted on October 31, 2012 by Eric

With so many business people jumping on the social media bandwagon these days you could be forgiven for thinking that email marketing is on the way out. After all, that’s what everyone keeps saying. But you shouldn’t believe everything you … Continue reading →

Posted in Communication, Email Marketing, Small Business, Social Media | Tagged email, email marketing, social media, subscriber lists, subscribers, white-listed servers | Leave a comment

Effective Business Communication Happens by Design

Posted on August 30, 2012 by Eric

During a tight economy it’s more important than ever for businesses to be able to communicate with their existing customers and to reach new ones. This can be a difficult proposition when the natural tendency is to look for places … Continue reading →

Posted in Branding, Communication, Content Creation, Goal-setting, Small Business | Tagged advertising, communications, design, marketing, planning, small business | Leave a comment

6 Ways to Forget about Work and have a Fabulous Vacation

Posted on July 12, 2012 by Eric

Let’s face it, everyone needs a little R & R. Whether you’re going away for a full week of travel to some far away exotic destination or taking an extended long weekend at the cottage, it’s likely you’ll take some … Continue reading →

Posted in Communication, Content Creation, Goal-setting, Small Business, Social Media | Tagged blogging, e-mail, facebook, holiday, HootSuite, small business, social media, social media for business, summer, vacation, weekend | 1 Comment

Communicating with pictures. 10 words vs. 1,000.

Posted on February 7, 2012 by Eric

Anyone who’s ever flipped through a magazine or surfed the internet will tell you that these are visual mediums. Wherever you look there are bright colours, clever graphics and intriguing images (thank you Photoshop) to catch your eye and entice … Continue reading →

Posted in Branding, Communication, Graphics | Tagged brand identity, brand recognition, branding, communications, logo, photography, photos, stock images, website | 1 Comment

Get ready for a super-social Super Bowl!

Posted on February 6, 2012 by Eric

What’s bigger than the Super Bowl? The spectacle surrounding it. Give the NFL credit, their continual expansion and development of the ways in which they market their sport has made Super Bowl Sunday, apart from the football itself, one of … Continue reading →