SEO or The Art of Getting Found Online
With billions of pages on the internet, there are a lot of elements that go into getting a site to the top of Google. Ranking well starts with the way a website is written, built, optimized and maintained. Search engine optimization is the term used for a broad range of techniques that can be employed to reach your audience online.
A pretty website won't do you any good if it doesn’t rank well in Google. Your website needs to come up for the terms your clients are using to search the web that are relevant to your business. Most clicks happen in the top 10 results, so if your site is not on page 1 for at least a few of your keywords, it's not working for you.
At poloDesign, our clients’ sites climb in the search rankings steadily after launch because we understand what is involved in building a site that delivers. It starts with an understanding of your business and creating content that revolves around relevant keywords. Next, we integrate those keywords within the website structure and ensure the site meets technical standards to avoid penalties for poor code.
SEO isn't an exact science and it takes ongoing effort to achieve good rankings. Once we launch a site, we track how well your site is ranking and adjust text and code in response to those results. And search results can be fleeting; once your competitors figure out how to rank in Google, it’s important to keep a site up-to-date with fresh content, regular maintenance and SEO adjustments. That’s why we offer maintenance packages that include regular search engine updates.
If you already have a website but it isn't ranking well, talk to us. We can add statistics tracking, assess your content and provide some options for improving your search results.
The search engine optimization work you completed has already made a difference; as customers are finding us sooner in their search, and our bookings have already increased over last year.